How To Grow Your Business Through Video Marketing

Video is the future, and it continually grows in importance, consumption, and preference. It’s just surprising when so many business owners are still resistant to the idea of the video in marketing.

The lack of understanding which is the basis for resisting is just shocking. It looks like these resistant business owners don’t want to make more money.

There are deeper reasons of course; one may be the magnitude of being in front of a camera. Many are intimidated and overwhelmed at first, but the good news is you don’t have to be in front of the camera to produce video content.

Video marketing is done to engage, connect, attract, and convert your potential customers and leads.

Here are tips for you to grow your business through video marketing. Once you learn how to optimize your video creation process, the result will cause your business to grow faster than before.

DEVELOP YOUR STYLE

If you dread being in front of the camera like most people does not mean that your video marketing efforts have hit a dead end.

You can use screen recording software alongside PowerPoint so that you can come up with a video slide presentation.

You can also use animation or talk while a picture or slideshow is playing. Video sales letters are text with a voice speaking over it.

Whatever you are comfortable doing, there is a form of a video that is right for you. Being camera shy should not be an excuse for you to miss out on the growth your business can experience in applying video marketing.

INVEST

Making videos require a significant investment of time, effort, and money. It is not as simple and easy to do as some experts might claim.

A video takes much work, especially in the planning stage. You don’t just shoot anything at random and upload it. There is research involved which may take some time to complete.

If you don’t do all the work yourself, then money should be spent on experts who can do the job for you. Work within your budget of course and look at the cost as an investment that will give you huge returns in the future.

CUSTOMER JOURNEY

The type of content you will create should depend on where your audience is on their customer journey.

• An educational video is the best type of content for those who are new to you and your business. These people have no idea about you and what you do. Informing them about who you are and why you do what you are doing is an excellent place to start with your content at this stage of the journey.

 

• An explainer video is the best type for users who are aware of their problems and are already looking for solutions. Your video can contain the key benefits and features of your product and service and why you are better than the competition. Customers in this stage of the journey are already doing their research for the solution to their needs, and you might be the answer that they are looking for.

 

• A demo or testimonial video is the best type of content for customers who are ready to buy. You can show how good your product or service is by actual demonstration and add customer feedback to back up your demo. Insert discounts and promos to encourage your viewers to try you out.

SHARE

You have finished producing your video, and it’s time to share it with the whole world. You can take advantage of the free postings that you can do on various social media platforms like Facebook, Twitter, Instagram, Linked In, and Youtube.

CALL TO ACTION

Many people forget to place a call to action at the end of their video content.

If you leave your viewers hanging after you have gotten their interest may cause you to lose customers.

Whatever your goal is for your video, you must make it clear to your audience through your CTA.